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The Social Media Guru Says: Don’t Just Advertise—Engage Your Audience
Social media is an interactive marketing channel—think of it like a telephone. You would never ignore calls when people contact your practice. So why ignore their posts, comments or tweets? To...
View ArticleEHR Decisions, Decisions…
We all face daily decisions—from what to wear to the complexities of selecting a mutual fund for our 401k. It’s all about making the best informed choice at the right time. It is so important when...
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My Name is (Insert Name), Not “Intern”—5 Reasons Why Your Intern is Valuable:
Internship programs have become a two-way street for students and employers. Students value work force experience that builds up their resumes. Businesses value up-and-coming young talent who are eager...
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Blogging for Medical Practices—6 Simple Steps to Success
Blogging has become a popular and widely used social instrument for sharing thoughts, making a statement, and documenting our lives. But few practices may know that blogging can be a very useful...
View ArticleMeaningful Use: Why It Matters For Patients
Meaningful use is difficult to understand, even for physicians. Its many measures have left doctors with questions like: What regulations apply to my practice? What is mandatory and what is optional?...
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A Trip Into Your Patients’ Future Doctor Visit
Most doctors haven’t appreciated their government-sponsored migration from paper charts to a clunky keyboard. The pointing and clicking is killing productivity in the name of data capture. But what if...
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Make Your Patients Fall In Love With Your Practice: Part 1
Nowadays, technology provides a transparent channel for unsatisfied patients to easily share their experiences about their medical visits—anywhere and at any time. Whether they share it on Yelp.com,...
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Where is The Friction in Your Organization?
In physics, friction is broadly defined as a force that resists motion. More friction means more work required to move in the direction that you want to. However, this concept isn’t limited to...
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Brand Marketing: The Experience is Everything
What does the word “brand” bring to mind? Perhaps you think about the last commercial you saw, an eye-catching logo, a clever slogan or jingle, or a memorable customer service encounter. But did you...
View ArticleMeaningful Use: Why It Matters For Patients
Meaningful use is difficult to understand, even for physicians. Its many measures have left doctors with questions like: What regulations apply to my practice? What is mandatory and what is optional?...
View ArticleClik here to view.
A Trip Into Your Patients’ Future Doctor Visit
Most doctors haven’t appreciated their government-sponsored migration from paper charts to a clunky keyboard. The pointing and clicking is killing productivity in the name of data capture. But what if...
View Article